Senior executives of Wipro BPO are at the Jaipur Literature Festival towards taking their first steps in story-telling. They will trade their PowerPoints for elegant prose in Jaipur. The company certainly believes that better communicators make for healthier bottom lines. They are also not looking at this as a one-off session and a number of in-house sessions are being planned.
Story-telling is becoming mainstream and adoption of this skill can only make the results go ‘up and to the right’. Add to this, most CEOs of large public companies are good narrators and that’s precisely what they do as their core job and everything else is secondary.